A/HRC/29/3 E/CN.6/2015/6 There are also signs that the initiative may be changing the way in which women are perceived within the factories. Since taking on the additional responsibility of participating in anti-harassment committees, women have become a more vocal presence on the factory floor. Whereas there were no women in supervisor y positions in some of the factories at the beginning of the project, increasingly women have been promoted to supervisory roles. IV. New partnerships in 2014 44. During the year, the Trust Fund strategically focused on expanding and diversifying its range of donors to ensure the sustainability, reliability and growth of its financial envelope. By fully harnessing the potential of new partnerships with the corporate sector and with an immediate focus on fashion and the arts, the Trust Fund was able to raise its visibility, extend its outreach and begin to build an individual giving portfolio. In September, in partnership with the Trust Fund, Yuwei Designs, a jewellery company based in the United States of America, launched an exclusive jewellery collection to raise awareness of the strategies pioneered by Trust Fund grantees to end violence against women and girls. 45. In November, in partnership with Music for Life International and the UN-Women Regional Office for Asia and the Pacific, the Trust Fund hosted a benefit concert in India as part of the Scheherazade Initiative, a global concert project that brings together leaders in the artistic, musical, corporate and diplomatic communities to raise funds for and increase public awareness of violence aga inst women and girls. The Delhi concert featured the Trust Fund grantee Breakthrough and included distinguished artists from the New York Metropolitan Opera Orchestra. 46. On 25 November, the Trust Fund launched a partnership with Soko, an ethical fashion brand. This partnership will provide employment and training for marginalized women artisans in Kenya to create a unique pair of bracelets. Every bracelet sold will help empower an underprivileged artisan community economically and, at the same time, support Trust Fund programmes to prevent and respond to violence against women around the world. We Are {The Collective}, a communications and marketing partnership based in London, conceptuali zed and developed the global microsite for the Soko bracelet campaig n and galvanized support from the fashion sector in the United Kingdom. 47. The Trust Fund also launched a partnership with FASH UNITED, a California based non-governmental organization, to promote the Trust Fund ’s initiatives through the fashion and entertainment sectors. V. Eighteenth grant-making cycle 48. In 2014, the Trust Fund received 2,098 applications from 147 countries. Most applications were from civil society organizations and the total funding requested was more than $788 million. The Trust Fund awarded $8.3 million in 25 grants covering 23 countries and territories. Twenty-two civil society organizations, two Governments and the United Nations country team in Fiji received grants that all together are expected to reach over 730,000 primary beneficiaries by the end of 2018. In terms of grant value, 28 per cent of the funds allocated went to 14-67252 11/13