A/HRC/19/64 drafting process of the new optional protocol to the Convention on the Rights of the Child are illustrations of this critical partnership. 91. The participation in the annual meeting of Special Rapporteurs, Representatives, independent experts and Chairs of Working Groups of the special procedures of the Human Rights Council has been instrumental to share information and identify opportunities for joint activities to address the root causes and risk factors of violence, and to empower children and young people and support the building of a culture of non-violence. The joint report with the Special Rapporteur on the sale of children, child prostitution and child pornography on child-sensitive counselling, reporting and complaint mechanisms confirms the potential of this strategic cooperation. B. Consolidating cooperation with civil society organizations and young people 92. Civil society actors play a decisive role in the implementation of the recommendations of the Study and they have been critical in regional processes and expert discussions. Collaboration with civil society partners has been instrumental to the global campaign for the universal ratification of the Optional Protocols to the Convention, for scaling up legal reform initiatives, for promoting the participation of children, for raising awareness about the incidence and negative impact of violence on children‘s rights, and for advocating in favour of initiatives designed to prevent children‘s exposure to violence in schools, care and justice institutions, in the community, labour settings or within the home. Cooperation has been greatly facilitated by the establishment of the NGO Advisory Council, and its advocacy and social mobilization efforts with partners at the international, regional and national levels. 93. In October 2011, the Special representative joined the launch of the NGO Advisory Council‘s report entitled Five Years On: A global update on violence against children. The report surveyed over 100 studies conducted by academic researchers, non-governmental organizations and United Nations agencies since 2006. The report recognizes progress and numerous commitments and promises made for violence prevention and elimination, but also presents evidence of how millions of children continue to be humiliated, beaten, burned, sexually abused and even killed. The report is a valuable contribution to the knowledge base about violence against and children and to the shaping of a future agenda for action. 94. Strategic collaboration was further strengthened with the NGO Group for the Convention on the Rights of the Child and its Working Group on Violence against Children, as well as with Child Helpline International and its network. Present in more than 120 countries, child helplines play an invaluable role in children‘s protection from violence, which is the main reason why children contact helplines around the world. Helplines are a crucial part of child-sensitive mechanisms and an indispensable source of information on violence-related questions. 95. The year 2011 saw strengthened collaboration with faith-based organizations. Religious leaders were decisive and influential allies in the development of the Study and have remained key partners in the process of follow up, fostering dialogue, promoting change in practices that perpetuate violence against children, and encouraging the use of non-violent forms of discipline. To strengthen these efforts, the Special Representative developed a strategic partnership with the World Day of Prayer and Action for Children, a global movement of religious leaders and communities of all faiths and secular organizations who are committed to the promotion of children‘s rights. The World Day is celebrated annually around 20 November, the anniversary of the adoption of the 19