A/HRC/19/64 2. The state bears the primary responsibility for the protection of children against harmful media content and for the promotion of children‘s active participation in the information and communications environment. n 3. With regard to the portrayal of violence and the distribution of content potentially harmful to children, those responsible for the media should fully assume their duties and responsibilities which the exercise of their freedom of expression entails. This could be done through the removal of or blocking access to inappropriate material, or through the development of automated content rating systems, the adoption of codes of conduct and standards for content evaluation, the setting up of control mechanisms, the establishment of content complaints systems, etc.o 4. In order to meet children‘s and families‘ expectations for accessible, secure and reliable Internet services, Internet service providers should be encouraged to supply information on potential risks to their customers‘ rights, security and privacy online. p Cooperation with law enforcement authorities in the investigation of crimes committed through the use of telecommunication technologies should be strengthened. q 5. Given the potential impact of online games on the rights and sensibilities of children, game designers and publishers should be encouraged to regularly evaluate policies and practices regarding child safety. r 6. The media should be encouraged to build partnerships with all relevant actors in order to: a. develop children‘s media literacy skills; s b. work with child safety experts, policy makers, social services and law enforcement authorities to develop, incorporate and monitor the application of new technologies to protect children from harm online; c. raise media professionals‘ awareness of the rights of the child and of violence against children. 7. Parents and teachers have a special responsibility as far as children‘s access to and the use of the media at home and in school is concerned. They may assume this responsibility in various ways, including by conscious and selective use of the media, n o p q r s Refer to recommendations CM/Rec(2009)5 of the Committee of Ministers on measures to protect children against harmful content and behaviour and to promote their active participation in the new information and communications environment, and CM/Rec(2008)6 on measures to promote the respect for freedom of expression and information with regard to Internet filters; the Committee of Ministers‘ 2008 Declaration on protecting the dignity, security and privacy of children on the Internet; European Court of Human Rights, judgment in K.U. v. Finland (2009), application No. 2872/02, and admissibility decision in Perrin v. the United Kingdom, application No. 5446/03. Also refer to Recommendation Rec(2001)8 of the Committee of Ministers on self-regulation concerning cyber-content. Council of Europe Guidelines to assist Internet service providers in their practical understanding of, and compliance with, key human rights and fundamental freedoms in the information society, in particular with regard to Article 10 of the European Convention on Human Rights (2008). European Court of Human Rights, K.U. v. Finland, 2009. Refer to Council of Europe Guidelines to assist online game providers in their practical understanding of, and compliance with, human rights and fundamental freedoms in the information society, in particular with regard to Article 10 of the European Convention on Human Rights (2008). Refer to Recommendation Rec(2006)12 of the Committee of Ministers on empowering children in the new information and communication environment. 79