A/HRC/34/59 by a diversity of terms, research has to be undertaken with particular attention to the specific sociocultural context. Public education 87. Public education, including awareness-raising on the scientific explanations for albinism, is one of the most fundamental tools for changing myths and erroneous beliefs that trigger violence against persons with albinism. For example, in a pilot project carried out in 2015-2016, the United Nations Educational, Scientific and Cultural Organization country office in the United Republic of Tanzania undertook community sensitization using community radio and employing the sociocultural approach by empowering key community stakeholders such as teachers, health workers, traditional leaders, traditional healers and family members of persons with albinism to in turn mobilize their communities to protect and promote the well-being and rights of people with albinism. The project was a marked success. A post-project evaluation report revealed a quantifiable increase — in the double digits — in the percentage of people claiming knowledge about albinism, including its genetic basis and that it is not a curse. 88. The project illustrated the value of such campaigns and associated post-project evaluation not only for the dissemination of information and changing of attitudes and behaviour but also to gather data, as they revealed instructive patterns in the targeted communities. For example, the belief that body parts of a person with albinism have magical powers was found among respondents adhering to various religious groups: Christians, Muslims and traditional believers. In the context of the survey, the latter group had the highest number of believers in that myth. This type of information is helpful for understanding the character of the problem and grounding solutions such as working with all religious leaders. It also identifies areas where increased public education efforts or more targeted projects might be warranted. The evaluation found that youth and women were more likely to have misconceived notions about albinism than men. This suggests that the project did not reach women and youth to the same extent as it did men and that it is necessary to plan and implement further interventions that target these groups in particular.23 89. The Independent Expert recommends the implementation of similar projects in all countries affected by any or all of the phenomena of attacks, discrimination and stigma against persons with albinism. Such projects should not be interrupted and last for a minimum of two years. Content should be accessible, including through the use of vernacular languages. Social media, mobile phone technology, community radio, rural cinema and television programmes have also proven to be particularly useful for awareness-raising. Creative awareness-raising methodologies and new ways of presenting information, including through community theatre and celebrity ambassadors, have also been successful. 90. Finally, campaigns should engage faith-based organizations, traditional leaders, persons with albinism and their families. They should address witchcraft and related beliefs, as well as fundamental topics involving albinism, including biological and scientific information on the genetic origins of the condition and other objective facts to debunk myths and misbeliefs surrounding the condition. 23 United Nations Educational, Scientific and Cultural Organization (UNESCO), “Evaluation of the impact of the UNESCO intervention relating to people with albinism carried out within the framework of the UN Development Assistance Plan (UNDAP 2011-2016) in Tanzania”, 2016, unpublished. 19