A/HRC/30/50 aims to promote sport as a privileged space with shared values, such as respect for tolerance, solidarity and fair play, by putting in place three interministerial programmes: (a) The National Programme 2012-2014 against racism and anti-Semitism, organized by an interministerial committee; (b) The Government Programme 2014-2016 against sexual violence and discrimination; (c) women. The Fourth Interministerial Programme for combating violence against 63. As the media plays a very important role in communicating human rights and the Olympic ideal, significant awareness-raising initiatives with regard to the inclusion of women began in France with a programme under the National Council of Sport. The Ministry of Sport provides grants to increase broadcasting time for less popular sports with a view to encouraging the universalization of sport. To enhance respect for human rights, France aims for every federation to draft a statute giving effect to the principles of the charter of ethics and conduct of the National Olympic Committee. 64. In Cyprus, special sporting programmes are aimed at strengthening the relationship between the Greek Cypriot and Turkish Cypriot communities and at facilitating communication. 65. Long-term awareness-raising campaigns are important to involve organizers of major sporting events in a sustainable way before, during and after major sporting events. The non-governmental organizations ECPAT, Terre des Hommes and the Oak Foundation have conducted initiatives and media campaigns to combat the sexual exploitation of children in major sporting events. The “don’t look away” campaign, led by ECPAT, provides for awareness-raising activities in countries hosting major sporting events, such as the 2014 FIFA World Cup in Brazil. More importantly, the campaign also addresses the demand side. Both the European Union and the Government of Brazil engaged in the campaign, thus acknowledging the serious challenges that major sporting events represent in relation to the sexual exploitation of children. 66. Furthermore, countries that have recently hosted major sporting events, such as Brazil, Poland and South Africa, have deployed efforts to minimize the risks faced by children of falling victim to sexual exploitation. Those efforts include the adoption of specific legislation, monitoring tourist and sporting zones, launching awareness-raising campaigns, creation of nationwide hotline services and the development of smartphone applications, regional cooperation and the implementation of training programmes for law enforcement agencies. 67. “Unite for children, unite for peace” was the motto of the partnership between UNICEF and the FIFA World Cup in Germany in 2006, aimed at promoting the right to play and development of children worldwide. “Football for life” is another programme by UNICEF in Honduras that uses football to educate children on HIV/AIDS. 68. The Youth Leadership Programme, initiated by the Special Adviser to the SecretaryGeneral and conducted by the Office on Sport for Development and Peace, is another example of a project in support of youth role models. 15