A/HRC/30/50 with corruption and coercion of athletes and sporting officials, it offers major business opportunities for organized crime and money launderers. The manipulation of sport competitions (match-fixing), with the involvement of transnational organized crime, is a major threat to the integrity of sport. The protection of the integrity of sport against this and other threats is a prerequisite for preserving the credibility of sport and its educational values. This challenge can only be addressed effectively through close cooperation between public authorities and sporting organizations at the national and international levels. 76. The media has a considerable influence on society. It tends to emphasize the participation of men in sport, thereby ignoring the equal right of women to sport and recreational physical activity. In addition, the promulgation and promotion of sport and physical activities with a gender-equity approach amounts to little if the different needs of men and women are not actually addressed. It is crucial for sport in any country to acquire a socially targeted dimension to make it accessible to everyone. It is here that the contribution of the media can be most helpful, by broadcasting sport-related programmes and events aimed at a broad and diverse population made up of all rights-holders. 77. Furthermore, the following problems relating to gender discrimination in sport are to be understood in an international context: (a) The difference in the distribution of sport sponsorship by gender. It is estimated that, with regard to participants at the Olympics, only 0.5 per cent of all commercial sponsorships is focused on female athletes; (b) Media coverage for women’s sport is estimated at only 5 per cent. Teenage athletes therefore lack sufficient female role models for fair sporting behaviour; (c) The gender wage gap in sport; (d) The underrepresentation of women in leadership and management positions in sporting organizations. 78. Other challenges include the lack of funds required for the promotion of sporting activities, especially for vulnerable groups and persons with disabilities; the difficulties associated with building sporting infrastructure, especially for the expensive activities that cannot be practised by all; and doping. Generally, the provision of sporting facilities remains an acute problem, although several inter-institutional alliances have been set up to allow a wider population to gain access to the sporting facilities of educational centres. The allocation of adequate resources for sport is also an issue. For instance, in some countries, like Guatemala, priority has been given to those areas where violent episodes are more frequent (“red zones”). 79. A very dangerous trend has been the appearance at sporting activities of racist and extremist ideas within society arising as a result of economic or other critical domestic challenges. Other obstacles refer to threats of sexual harassment and abuse in sport and the poor representation of women in decision-making positions. There are also other obstacles that might impede sport from promoting human rights, such as extreme nationalist sentiment, which might impinge on others’ rights and generate violence between athletes and fans, thereby increasing hatred among all parties and eroding the rights of many. It is therefore all the more important in such contexts to encourage the culture of friendship and tolerance, a culture that could flourish if people did not have prejudices about each other. 80. In recent decades, it has been shown that, far from being a competitive activity, sport is a multidimensional tool that substantially promotes quality of life and can indirectly serve to bring nations together. Computerization, however, has become a prominent part of the life of children and youth, thereby representing a non-negligible factor in drawing them away from sport and other physical activities and possibly endangering their health and physical development. 17