A/HRC/23/17 E/CN.6/2013/8 against women. In Brazil, following the sport-based intervention with workshops, campaigns and tournaments, there was a significant decrease in the percentage of men that agreed that intimate partner violence was acceptable. Of the participants in the football tournament, half reported that they had learned how to interact with women differently and over 20 per cent said they had learned how to better control themselves when they had been tempted to act violently. In Chile, the health sector intervention showed a significant positive change in participants’ self-reported behaviour, including an increase in condom use. The evaluation also showed a significant increase in gender-equitable behaviour by participants and over 80 per cent of the youth reported that the intervention had provided them with more tools to solve problems without resorting to violence. 18. In Cambodia, the Trust Fund grantee CARE and its local implementing partner, the People Health Development Association, have been highly successful in engaging young men in dialogue on sexual health and gender-based violence. In 2012, the programme scaled up its gender-based violence prevention initiative with male university students in 10 major universities in Phnom Penh, reaching over 6,500 young men. The initiative builds the ability of peer leaders to conduct peer education on gender, women’s rights and responsible behaviour towards women in general, and pre- and post-training tests have affirmed the improved understanding and awareness of gender-based violence issues among trained university students. In 2012, the Executive Director of People Health Development Association was also appointed by the Secretary-General as a Youth Ambassador and member of the Network of Men Leaders in recognition of his role in engaging young men to address the issue of violence against women. 19. The Trust Fund is increasing investment in programmes using media to target discriminatory gender norms, attitudes and behaviours that place women and girls at an increased risk of violence. The Trust Fund grantee Puntos de Encuentro has been one of the pioneers in the area of so-called “edutainment” or education through entertainment. It developed the popular television series Contracorriente, which addresses key issues affecting young women in Nicaragua, such as commercial sexual exploitation, young female labour at factories and sexual abuse and its effects, through the day-to-day struggles of a working class family in Nicaragua. Puntos de Encuentro has further utilized the convening power of Contracorriente to spark discussions on sexual exploitation with over 1,500 young men and women, using selected episodes of the series. As a result, participants reported being able to identify risks of sexual exploitation and ways to prevent it. The grantee has also produced the popular magazine La Boletina, reaching out to more than 140,000 beneficiaries across the country, covering more than 84 per cent of the municipalities. La Boletina is disseminated through a network of more than 282 women’s organizations, and has become a channel of cohesion, coordination and dialogue for the women’s movement in the country. An evaluation in 2012 showed that readers of La Boletina reported having increased their understanding of the interconnectedness of their rights, including sexual and reproductive rights, economic rights and the right to a life free of violence. They also reported being able to make their rights respected to a larger extent, making decisions that affect their lives, establishing their own personal goals, ensuring political participation or organizing with other women to speak out. The Trust Fund is now scaling-up the strategy to prevent violence against women and girls in 11 countries, through the support of the “Pop Culture With a Purpose” programme implemented by Oxfam- 6 12-64357