A/HRC/27/58 31. Facilitate communication through special sports programmes, in particular to strengthen relationships between different communities and ethnicities. C. Combating discriminatory practices in sport 1. Protect athletes’ rights by means of a universal written code of conduct in which their rights are clearly set out, to prevent any exploitation; 2. Draw up a human rights code of conduct for all affiliated members of confederations, including fans’ associations, as a preventive measure with regard to human rights violations; 3. Work for fair and equal distribution of sports sponsorships by gender; 4. Counter the use of outdated coaching methods; 5. Seek the prohibition of the trading of athletes, whereby they are treated as commodities; 6. Increase the presence of women in decision-making positions, thereby countering the underrepresentation of women in leadership and management positions in sports bodies; 7. Overcome the lack of equal access to sports and recreational physical activity facilities and training times; 8. Increase implementation of anti-corruption regulations. D. Media 1. Help increase media coverage for women’s sport; 2. Foster more transparency in sports and recreational physical activity; 3. Contribute to raising the motivation of sportsmen by focusing on the importance of participation as opposed to a “winning is all that matters” mentality; 4. Mobilize the efforts of all stakeholders to counter the racist and politicized comments and slander which are widespread during sports matches and sometimes at the Olympic Games and which discredit the values of sport, including integrity, teamwork, excellence, respect, tolerance, fair play and friendship. E. Education 1. Use curriculum planning for education programmes to support the right to play sport in the promotion of the spirit of friendship, mutual respect, solidarity and fair play; 2. Advance quality physical education in sports curricula, as a way to significantly contribute to the diffusion of the Olympic values and ideals among youth; 23