A/HRC/27/20 that can assist existing efforts and can encourage a common understanding of what is required by a rights-based approach. II. Dissemination and promotion activities 11. Since September 2012, considerable efforts have been invested to ensure wide dissemination of the technical guidance. News about the technical guidance, as well as the Council’s resolution on the topic, were posted on a variety of list serves and circulated to networks of organizations working in the area of sexual and reproductive health and rights. Information about the technical guidance was also distributed via articles in journals targeting specific audiences, such as health policymakers, health service providers, and the human rights community. 12. For instance, the High Commissioner authored an article in The Lancet, one of the world’s leading medical journals, describing the technical guidance and promoting the use of the technical guidance.4 An article about the technical guidance, by Alicia Yamin, was published in the International Journal of Gynaecology and Obstetrics, which explains the content and the significance of the technical guidance.5 The Center for Economic and Social Rights, a human rights organization that focuses especially on economic, social and cultural rights worldwide, featured the technical guidance in its October 2012 newsletter. The technical guidance was also promoted through the regular blog of the White Ribbon Alliance, an international coalition of individuals and organizations in over 100 countries promoting safe pregnancy and childbirth. PMNCH has also promoted the technical guidance among its network of over 500 members. In addition, the International Budget Partnership, a civil society organization that focuses on influencing budget policy, has engaged in efforts to circulate the technical guidance to several networks, including its own list serve, as well as to the Global Movement for Budget Transparency, Accountability and Participation, which is composed of over 100 national and international budget groups from around the globe. 13. The importance of reaching diverse audiences to share information and guidance about rights-based approaches cannot be understated. Effective implementation of rightsbased approaches depends heavily on the engagement of stakeholders from diverse sectors and disciplines. 14. Sessions about the technical guidance were also held at major global conferences on maternal health. For instance, at the Global Maternal Health Conference, held in Arusha, United Republic of Tanzania, from 15 to 17 January 2013, which brought together over 700 people, the technical guidance was presented at a panel session entitled “Promoting rightsbased accountability for maternal health”. The panel session served as a launch event for a knowledge summary produced by PMNCH on accountability and human rights, for which the technical guidance was a key resource. At other panel sessions — on rights-based approaches and on budget monitoring tools — the technical guidance was raised during the discussions as an important tool to be aware of. At the Women Deliver conference held in in Kuala Lumpur from 28 to 30 May 2013, which brought together over 4,500 people, the technical guidance was presented at a panel session entitled “Applying a human rights- 4 5 Navanethem Pillay, “Maternal mortality and morbidity: a human rights imperative”, The Lancet, vol. 381, issue 9873 (April 2013), pp. 1159 and 1160. Alicia Yamin, “Applying human rights to maternal health: UN technical guidance on rights-based approaches”, International Journal of Gynaecology and Obstetrics, vol. 121, issue 2 (May 2013), pp. 190–193. 5