A/HRC/32/35 their own regional standards as a vital step towards guaranteeing the human rights of internally displaced persons and facilitating the adoption of national laws, policies and programmes. 102. While the figures are alarming and tell us much about the global internal displacement situation and trends, it is essential that we look beyond the statistics to recognize the human suffering behind them. In that regard, enhancing support to Governments to collect and analyse reliable and protection-sensitive information for evidence-based policy, programming and response is crucial. Media and political discourse often consigns the displaced, whether internal, refugees or migrants, as a collective, faceless problem to be resolved, rather than individuals and families whose lives, wishes and hopes matter. 103. Recognition of internally displaced persons as holders of civil and political rights and economic and social rights is crucial and requires human rights-based approaches. As such, all States must recognize, respect and protect the fundamental rights of such persons, including to be consulted, informed and to participate and exercise free choice in decisions affecting them, including decisions on whether to return to their places of origin or to choose to settle and integrate elsewhere. 104. The target of the Secretary-General to reduce internal displacement by fifty per cent by 2030, elaborated in his report “One Humanity: Shared Responsibility” in advance of the World Humanitarian Summit, should inspire all stakeholders to redouble their efforts and set an agenda for action to achieve this ambitious target, including through concrete commitments. It requires new approaches and innovative actions to achieve goals through sustainable, durable solutions, necessary indicators and effective prevention activities. 23