A/HRC/28/75 Accountability measures should include successful prosecution and the guarantee of redress in the form of compensation and rehabilitation. 66. States should fight impunity and ensure that cases of violence and attacks are prosecuted successfully. Publicizing the verdicts of prosecutions will serve as deterrence and, in effect, protect persons with albinism while granting them legal redress and justice for the attacks. Ensuring registration of birth is also an important measure in the fight against impunity, as it will remove the invisibility of children with albinism. It is equally indispensable to evaluate the needs of persons with albinism and plan for the basic social services to which they are entitled.48 67. The protective role of the family should be supported. Parents and caregivers, as well as members of the extended family, play a central role in the protection of children with albinism. They need to be sensitized and engaged. There is also a need to empower children to prevent and address incidents of violence against them.49 68. Active public education and awareness-raising campaigns must be launched and sustained. Given the powerful potential of such campaigns for dispelling superstition and misinformation about albinism, they remain indispensable tools for curbing violations of the human rights of persons with albinism. They should aim at combating prejudice, superstition, misconception and stigma, with a view to diminishing the multiple and intersecting forms of discrimination affecting persons with albinism. States bear the ultimate responsibility for such attitudes and practices. A gradual approach may be adopted, by which States would first target specific key groups such as law enforcement officers, members of the judiciary, educators, social workers, medical service providers, and the families and communities of persons with albinism. Further, it is important that States include in their educational curricula, in a standardized manner, courses to instruct people on the rights of persons with albinism.50 69. In raising awareness of the problems through the mass media, both traditional and social media will be crucial in highlighting the issues faced by persons with albinism, including marginalization, stigmatization and discrimination, and could also contribute positively to protecting their rights by directing public opinion to the core of the problem, sensitizing the population and collectively searching for a solution to help protect persons with albinism. Television campaigns to demystify perceptions about persons with albinism and promote positive stories about them are one of the tools that could be used. 70. Greater attention will need to be given to supporting community level public campaigns through a wider use of community radio. When planning and implementing community level responses, there is a need to take into consideration the prominent community role played by traditional health practitioners involved in witchcraft.51 71. Resources, both financial and otherwise, are important for the success of any effort to improve the lives of persons with albinism. Taking into consideration that persons with albinism are disproportionately affected by poverty, owing to the discrimination and marginalization they face, there is a need for resources to develop activities designed to decrease and eliminate prejudice and create an environment conducive to respect for their rights and dignity. 72. There is a need for a comprehensive strategy to guarantee the protection of persons with albinism, notably in those countries where attacks have been reported. Such a strategy 48 49 50 51 Ibid., para. 63. Ibid., paras. 66–67. Ibid., para. 57. Ibid., para. 60. 17