A/HRC/33/23 and government representatives and to inform policies and implementation priorities at local, national and international levels.7 V. Synergies with other initiatives 49. A number of major initiatives at global level are aimed at saving and improving the lives of women and children. Every Woman Every Child is a global movement that mobilizes and intensifies international and national action to address the major health challenges facing women, children and adolescents everywhere. At its inception, the movement put into action the Global Strategy for Women’s and Children’s Health (20102015). Building on its success, an updated Global Strategy for Women’s, Children’s and Adolescents’ Health (2016-2030), fully aligned with the Sustainable Development Goals was launched by the Secretary-General in September 2015. A key strategic priority for the Global Strategy is the development of an updated accountability framework to ensure strong implementation of the Sustainable Development Goals. To that end, the Independent Accountability Panel was established in 2015 to provide independent assessment of progress and challenges to help strengthen the response from the international health community and countries. 50. Other important initiatives at global level are also key to saving and improving children’s lives and their right to health. For example, the adoption of the Every Newborn Action Plan in 2014 at the World Health Assembly has been critical in centring attention on health interventions on the newborn child and reinvigorated the resolve for action in that regard. The Global Breastfeeding Advocacy Initiative established by UNICEF, WHO and other partners aims at increasing political commitment to, and investment in, breastfeeding as the cornerstone of child nutrition, health and development. 51. In 2012, the Comprehensive Implementation Plan on Maternal Infant and Young Child Nutrition called for strengthening legislative, regulatory and/or other measures to control the marketing of breast-milk substitutes. During the Second International Conference on Nutrition in 2014, ministers and representatives of countries agreed that governments should protect consumers, especially pregnant women, mothers and children, from marketing and promotion of foods and called for the implementation of the International Code of Marketing of Breast-milk Substitutes and relevant World Health Assembly resolutions. In 2014, WHO, in close collaboration with UNICEF, established the Network for Global Monitoring and Support for Implementation of the International Code of Marketing of Breast-milk Substitutes and Subsequent relevant World Health Assembly Resolutions (NetCode). NetCode assists countries and civil society in strengthening capacity to monitor the Code and all relevant subsequent World Health Assembly resolutions, and in ensuring effective enforcement and monitoring of national legislation and regulations related to the Code. Key non-governmental organizations, including the International Baby Food Action Network, Helen Keller International and Save the Children, academic centres and selected countries have joined this network. 52. Efforts are ongoing to ensure that the technical guidance and human rights principles are integrated within the different current initiatives. 7 GE.16-11320 Ibid. 11