A/HRC/38/35
should be disfavoured, given their privacy and security implications for vulnerable
individuals.141
61.
Mounting concerns about the verifiability, relevance and usefulness of information
online raise complex questions about how companies should respect the right to access
information. At a minimum, companies should disclose details concerning their approaches
to curation. If companies are ranking content on social media feeds based on interactions
between users, they should explain the data collected about such interactions and how this
informs the ranking criteria. Companies should provide all users with accessible and
meaningful opportunities to opt out of platform-driven curation.142
Decisional transparency
62.
Notwithstanding advances in aggregate transparency of government removal
requests, terms of service actions are largely unreported. Companies do not publish data on
the volume and type of private requests they receive under these terms, let alone rates of
compliance. Companies should develop transparency initiatives that explain the impact of
automation, human moderation and user or trusted flagging on terms of service actions.
While a few companies are beginning to provide some information about these actions, the
industry should be moving to provide more detail about specific and representative cases
and significant developments in the interpretation and enforcement of their policies.
63.
The companies are implementing “platform law”, taking actions on content issues
without significant disclosure about those actions. Ideally, companies should develop a kind
of case law that would enable users, civil society and States to understand how the
companies interpret and implement their standards. While such a “case law” system would
not involve the kind of reporting the public expects from courts and administrative bodies, a
detailed repository of cases and examples would clarify the rules much as case reporting
does.143 A social media council empowered to evaluate complaints across the ICT sector
could be a credible and independent mechanism to develop such transparency.
V. Recommendations
64.
Opaque forces are shaping the ability of individuals worldwide to exercise their
freedom of expression. This moment calls for radical transparency, meaningful
accountability and a commitment to remedy in order to protect the ability of
individuals to use online platforms as forums for free expression, access to
information and engagement in public life. The present report has identified a range
of steps, include the following.
Recommendations for States
65.
States should repeal any law that criminalizes or unduly restricts expression,
online or offline.
66.
Smart regulation, not heavy-handed viewpoint-based regulation, should be the
norm, focused on ensuring company transparency and remediation to enable the
public to make choices about how and whether to engage in online forums. States
should only seek to restrict content pursuant to an order by an independent and
impartial judicial authority, and in accordance with due process and standards of
legality, necessity and legitimacy. States should refrain from imposing
disproportionate sanctions, whether heavy fines or imprisonment, on Internet
intermediaries, given their significant chilling effect on freedom of expression.
141
142
143
See para. 30 above.
Facebook, for example, permits users to view stories in their News Feed in reverse chronological
order, but warns that it will “eventually” return to its default curation settings. Facebook Help Centre,
“What’s the difference between top stories and most recent stories on News Feed?”.
See, for example, Madeleine Varner and others, “What does Facebook consider hate speech?”,
ProPublica, 28 December 2017.
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