A/HRC/31/20 resilience and ways to avoid situations in which their image, honour and reputation may be compromised. 92. Promoting a safe and peaceful learning environment is a major cultural undertaking that requires leadership and support from Government, including adequate resources, to become a reality. It is crucial to strengthen children’s protective environment with the support of all relevant stakeholders, including parents and caregivers, teachers and service providers. No less important is engaging and empowering children themselves. Children need to develop their own capacities as digital citizens and learn solid values and life skills, including being responsible in their actions towards others. 93. Important initiatives are being promoted in many countries with this in mind. For example, in Mexico a national campaign focused on raising awareness at the local level on the risks of cyberbullying, supporting parents with information about this phenomenon and helping them to identify and address changes in children’s behaviour linked to cyberbullying.15 94. In Argentina16 and Chile, efforts have focused on teacher training, workshops for students and parental guidance on bullying and cyberbullying as well as clinical care for victims and bullies to prevent future incidents. 95. In the United States of America, a comprehensive resource for prevention and response was created by the Government. A dedicated site17 provides information on the nature of bullying and cyberbullying, who may be at risk, and how bullying can be prevented and addressed. Alongside advice for parents and children there is information about when and where to report cyberbullying. 96. In the Czech Republic, a special centre provides information and resources on children’s online risks, including cyberbullying, cyber grooming, cyberstalking, sexting and sharing personal information through social networks and other hazardous communication techniques.18 Building on the potential of schools 97. While cyberbullying can extend far beyond the school setting and its consequences can affect children’s well-being and school performance, schools are in a unique position to promote non-violent behaviour and support changes in attitudes that condone violence. Through quality education, children can gain the skills and abilities to avoid and address risks and become well-informed and responsible digital citizens. The best way to deal with cyberbullying is to prevent it, and the school is an ideal setting for taking action that benefits the whole community of students. 98. For this reason, some countries have emphasized coordination and implementation of a comprehensive prevention and response strategy led by the senior management team of the school. In the United Kingdom, among the activities highlighted by researchers are exploring with schoolchildren the positive use of technology to increase their self-esteem, creativity and participation; promoting e-safety, digital literacy and the correct ways to communicate on the Internet, or “netiquette”; and providing child-friendly mechanisms to report cyberbullying and information on how to contact service providers directly. To keep cyberbullying a live issue, emphasis is also given to the development of annual surveys, 15 16 17 18 18 See http://sipse.com/mexico/programa-yoloborro-contra-ciberbullying-crimen-organizado-hijos139713.html. See www.equipoaba.com.ar. See www.stopbullying.gov/cyberbullying/index.html. See www.e-bezpeci.cz.