A/HRC/27/28 • Actors currently involved, including media associations, higher education institutions, governmental entities, national human rights institutions, research institutes, non-governmental organizations and other civil society actors; • Complementary efforts, such as training programmes and university education on journalism ethics and work in conflict areas. The information collected and analysed can be used as national baseline data. (ii) Identify good practice and lessons learned; (iii) Determine opportunities and limitations; (iv) Consider how to build on advantages and lessons learned, and how to use opportunities, considering also measures that are necessary to deal with shortcomings and obstacles. 58. Step 2: Develop a national strategy to enhance the implementation of the first and second phases of the World Programme and to promote human rights training for media professionals and journalists. Building on step 1, relevant actions to be taken in close consultation with, and seeking the participation of relevant stakeholders, include: (a) Defining the basic goals for implementation; (b) Fixing objectives using the Plan of Action as a reference; (c) Setting priorities on the basis of the findings of the studies, taking into account the most pressing needs and/or available opportunities; (d) Focusing on interventions leading to impact, giving priority to measures that will secure sustainable change vis-à-vis ad hoc activities; (e) Encouraging the building of alliances and synergies among different actors; (f) Identifying: (i) Inputs – allocation of available human, financial and time resources; (ii) Activities – tasks, responsibilities, time frame and indicators; (iii) Mechanisms for coordination of the national strategy; (iv) Outputs, such as legislation, codes of conduct, educational materials, training programmes and non-discriminatory policies; (v) Results to be achieved. 59. Step 3: Implement, monitor and evaluate the national strategy. Relevant actions include: (a) Disseminating the national strategy among concerned institutions and stakeholders and implementing the planned activities in cooperation with them; (b) Monitoring implementation with regard to the identified indicators, and issuing progress reports; (c) Adopting self-evaluation and participatory independent evaluation methods and mechanisms to review implementation, and as a means to improve and strengthen activities; (d) Acknowledging, disseminating and noting the achievement of results. 19