A/HRC/27/20 effective dissemination of information about rights-based approaches, including the technical guidance on maternal mortality and morbidity. The submission of UNFPA, which details plans to roll out the technical guidance, is a promising step in the right direction. 62. As further dissemination is pursued, there is also a need to put the technical guidance into more accessible language in order for it to be useful to the wide diversity of stakeholders involved in applying rights-based approaches. Such an effort would assist in strengthening the cross-sectoral and multi-disciplinary work that is required for applying a rights-based approach, as further elaborated below. C. Multi-stakeholder processes and coordination 63. Applying a rights-based approach inherently involves multi-stakeholder processes. In many areas of development, including the health sector, work has taken place in a fragmented manner, with too little attention to the importance of ensuring cross-sectoral and cross-disciplinary linkages. A rights-based approach is a holistic approach which hinges on this cross-sectoral and cross-disciplinary cooperation. However, one challenge reported is the collision between efforts to ensure the comprehensive approach required by human rights and the current reality in many places where there are vertical approaches that separate different areas of sexual and reproductive health (e.g. contraceptive services are often funded separately from maternal and child health, or funding is received for certain pathologies such as HIV/AIDS but not for wider health concerns). 64. Coordination among the various stakeholders is essential at the earliest stages of planning and implementation. It is essential that applying human rights-based approaches does not lead to parallel processes, but effectively impacts the way that existing policies are designed, implemented and evaluated. Effectively triggering and supporting a multistakeholder process requires political will, and frequently a champion who is personally committed to the aims of the process. D. Advocacy and capacity development 65. Enhancing understanding of rights-based approaches as applied to maternal health requires further capacity-building on how to put a rights-based approach into practice. In many places, there are positive, human rights-based policies, but in order to implement these policies, there is a need for increased understanding that human rights is not business as usual, but a process of empowerment and claiming entitlements. Ensuring this knowledge and capacity among a critical mass of decision makers, practitioners and advocates helps to effect the shift from human rights theory to building a culture of rights and accountability. Some efforts are under way to develop this further guidance, but more support is needed in order to ensure that such guidance is accessible and practical for those who would use it. 66. For those who are advocating for the implementation of rights-based approaches, more support is needed to bolster evidence and justifications for this approach. The human rights-based approach is grounded in the human rights obligations that all States have signed up to. In addition to this legal obligation, there are powerful health, economic and social justifications for implementing rights-based approaches, which can be persuasive in discussions with relevant stakeholders. Ensuring that these health, economic and social benefits are documented and are widely available to advocates is key to ensuring the further spread of rights-based approaches. 67. The challenge of capacity-building also relates to the need to enable rights holders to claim their rights. In many contexts, individuals are unaware of their rights and 16