A/HRC/20/29 B. Work streams and focus criteria 63. Led by the broad strategic considerations described above, and subject to available resources and capacity, the Working Group proposes to pursue three work streams through which it will deliver its mandate: global dissemination, promoting implementation, and embedding in global governance frameworks. Within these broad programmes of work, further focus criteria have been applied to shape the selection of particular priorities. 1. Global dissemination 64. The Working Group sees dissemination of the Guiding Principles not as an end in itself, but as a necessary means towards their comprehensive and effective implementation. Given the broad scope and limited time frame of the mandate, and in order to ensure that all relevant stakeholders are aware and understand the core content of the Guiding Principles, the Working Group will focus on disseminating the Guiding Principles to the actors where it considers that the contribution to implementation will be greatest. The Working Group will therefore prioritize its engagement to promote dissemination with actors that fall in the following categories: (a) New audiences: Stakeholders who are not yet aware of the content or the implications of the Guiding Principles, who may include, for example, audiences outside OECD, domestic and extended supply-chain businesses, State-owned enterprises, small and medium-sized enterprises and networks of civil society, community-based and grass-roots organizations, among others; (b) Multipliers: Networks and institutions that can disseminate the Guiding Principles to large groups of relevant actors; these include regional institutions, business associations, development agencies, and corporate social responsibility and sustainability platforms; (c) Catalysts: Those able to assist in the prompt implementation of the Guiding Principles, including institutions and groups providing technical assistance and capacitybuilding programmes to business and Governments, as well as groups that can help inform and empower communities to take up human rights issues affected by business operations, and create demand for implementation. It is expected that engagement of this group will promote the empowerment of rights-holders, and particularly communities in vulnerable situations, including indigenous communities, to become aware of and exercise their rights in the face of adverse impact caused by business. 65. The Working Group envisages that, through this programme of global dissemination, the Guiding Principles will bring much needed clarity to the innumerable business-related human rights challenges around the world by providing a common language and approach shared by all stakeholders. The ultimate aim is to support and create demand for implementation. 2. Promoting implementation 66. Many elements of the mandate of the Working Group point towards the overarching objective of the effective and comprehensive implementation of the Guiding Principles by States and enterprises. In this context, the Working Group highlights in particular the fact that the Human Rights Council instructed it to integrate a gender perspective throughout the work of the mandate and to give special attention to persons living in vulnerable situations, in particular children. Bearing this in mind, the Working Group foresees a variety of pathways towards implementation spanning a range of legal, institutional and business settings. Although the Working Group cannot drive or oversee implementation efforts alone, it can, and will, promote such efforts wherever possible and appropriate. This will 15