A/HRC/41/32 policies and practices and stimulate action through the WHO-led global campaign to combat ageism. 44. ECE issued its most recent policy brief on ageing, on the theme of combating ageism in the world of work. 10 Drawing on good practice examples from the region, ECE highlights in the policy brief ways in which to address ageism in the labour market in order to form age-inclusive and age-diverse workplaces that offer equal opportunities for all generations. 45. The Global Alliance for the Rights of Older People has been implementing a project entitled “Global fight against ageism” in partnership with Age International and HelpAge International, aimed at empowering older persons and civil society organizations in 10 countries in Asia and Africa (Bangladesh, Cameroon, India, Kenya, Liberia, Mauritius, Nepal, Rwanda, Uganda and United Republic of Tanzania) to advocate for the rights of older persons and challenge ageism and age discrimination at the local, regional and international levels. 46. In 2018, AGE Platform Europe, with the support of its partners, including the United Nations and civil society organizations, launched a 70-day campaign against ageism spanning the period between the International Day of Older Persons (1 October) and the seventieth anniversary of the Universal Declaration of Human Rights, on International Human Rights Day (10 December). H. Supporting the full integration of older persons into society 47. The right to participation constitutes a guarantee against social exclusion and isolation, without which older persons will continue to suffer from persistent beliefs that they are a social burden and are passive recipients of assistance rather than active rights holders who continue to contribute to society. An age-friendly environment is key to ensuring the continued active contributions by and full integration of older persons in all spheres of life. The Madrid Plan of Action stipulates that all older persons, regardless of their circumstances, are entitled to live in an environment that enhances their capabilities (A/CONF.197/9, chap. I, resolution 1, annex II, para. 94). The 2030 Agenda includes specific targets relating to older persons under Goal 11 to provide safe, affordable, accessible and sustainable transport systems (target 11.2) and to provide universal access to safe, inclusive and accessible, green and public spaces (target 11.7). The New Urban Agenda has “accessibility for all” as a core principle and includes commitments such as enabling older persons to participate effectively in decision-making about urban and territorial development (General Assembly resolution 71/256, annex, para. 148). In order to foster the social inclusion of older persons, the Independent Expert on the enjoyment of all human rights by older persons emphasized the need to mainstream their rights in development, in urban policies and in poverty reduction strategies (A/HRC/39/50, para. 83). 48. The United Nations Human Settlements Programme (UN-Habitat), as the United Nations agency responsible for human settlements and urbanization, supports and advocates improved city spatial planning and management that respect, protect and fulfil the rights of older persons in the city. Access to services, education and social inclusion are often restricted by a lack of mobility and accessibility. Therefore, UN-Habitat supports universal design as a principle to be applied to all urban development processes. The built environment must be appropriately designed to fulfil the rights of all people, including people in old age, to have access to urban services, urban life and housing. That approach must be complemented by appropriate transport systems and adequate housing design that allow full physical access for older persons. Only once those conditions are met will older persons gain full dignity and enjoyment of their rights in cities, including the rights of older persons to autonomy and independence. Through the United Nations Conference on Housing and Sustainable Urban Development (Habitat III) process and through the 10 12 ECE, “Combating ageism in the world of work”, Policy brief on ageing No. 21, February 2019.