A/HRC/13/71 E/CN.6/2010/8 change attitudes and practices and call for concrete action, with a targeted focus on engaging men and boys. A pro bono agreement with advertising giant Ogilvy and Mather produced the “Bell Bajao” (“Ring the Bell”) campaign, which won a gold Abby Award at GOAFEST for “best integrated campaign” in April 2009. In addition, Breakthrough, through a partnership with the Ministry of Women and Child Development facilitated by UNIFEM, was able to secure the resources to purchase broadcast time on national television stations. This allowed the “Bell Bajao” campaign, in just four months’ time, to reach more than 124 million people in India with messages on women’s legal rights. The non-governmental organization Gender and Development for Cambodia worked with communities to establish local women’s and men’s groups to educate their peers on how to stop violence and seek legal protection. In only one year, the groups have organized hundreds of village meetings involving more than 3,000 people and have reached out to another 6,000 women and men through door-to-door campaigns. Women’s community groups have resolved or referred for prosecution cases involving violence against women. Men’s community groups have counselled perpetrators to encourage alternative forms of behaviour. Other leading examples of ways to engage men in transformative change to bring about gender equality and an end to violence against women include the recently funded cross-regional initiative of the grantee Instituto Promundo. Working in Brazil, Chile, India and Rwanda, it has embarked on a pioneering multi-country attempt to systematically evaluate the most effective approaches to involving men and boys in the prevention of violence. Oxfam Great Britain has partnered with women’s organizations in Egypt, Jordan, Lebanon, the Syrian Arab Republic and Yemen to carry out a catalytic regional initiative across the Arab States to devise methodologies for involving men and boys in prevention activities. After only one year of implementation, prominent elected officials and public figures have joined forces to demand the adoption of a law criminalizing intrafamily violence in Lebanon. In addition, a subregional White Ribbon campaign linked to the SecretaryGeneral’s recently launched Network of Men Leaders is being organized; (b) Securing strategic policy and budgetary commitments for implementation: United Nations Trust Fund grants in such countries as Bulgaria and Rwanda have successfully generated new policy and budgetary commitments, which are critical steps under the Fund’s strategy of strengthening frameworks for the implementation of laws and the provision of services. For example, when the official process of amending the Bulgarian law on domestic violence began in 2008, the Bulgarian Gender Research Foundation made the case that State responsibility needs to include regular budgetary allocations, especially at the local level, where most services are provided. Draft revisions of the law now provide for yearly allocations for protection and support services. In Rwanda, a grant to the governmental administration of Ngoma district resulted in the development by local leaders of a three-year strategic plan that integrates all local action to end violence against women. The issue is now on the agenda at monthly district security meetings, and local vigilance committees in 473 villages routinely monitor individual cases and report on them to the police; (c) Improving legal enforcement and the rule of law: the United Nations Trust Fund has invested in capacity development and the dissemination of information, which are crucial steps in improving legal enforcement and the rule of law in Bhutan, Papua New Guinea, Sierra Leone and Venezuela (Bolivarian Republic of). In Bhutan, a grant enabled the National Commission for Women and 4 09-65802