A/HRC/16/34 E/CN.6/2011/9 55. Another example of public and media outreach, seizing the opportunity of the 2010 World Cup Soccer in South Africa, UNIFEM joined the Red Light 2010 campaign, a regional civil society effort to counteract the trafficking of women and girls ahead of and during the games; and also organized a soccer tournament in Johannesburg in April, with the message, “Say no to trafficking in women, say yes to women’s rights”. This formed part of UNIFEM collaboration as a member of the United Nations Task Force that works in support of the Government of South Africa to prevent human trafficking. 56. Also in line with the focus on raising awareness and advancing prevention strategies, the launch, in November 2010, of the UNIFEM innovative Global Programme on Safe Cities Free of Violence against Women and Girls provided additional opportunities for media coverage and dialogue on the neglected but universal phenomenon of sexual harassment and violence in public spaces. With a focus on the poorest areas and slums in five cities from different regions of the world — Quito, Cairo, New Delhi, Port Moresby and Kigali — the Programme is being developed in collaboration with UN-Habitat, other United Nations system agencies (including UNFPA, UNDP and UNICEF) and leading women’s networks, among other partners. This is the first cross-regional initiative dedicated to developing a proven model for making cities safer for women and girls, by reducing sexual harassment and violence in public spaces, while improving the quality of life for all city dwellers. The model will be offered for adaptation by local authorities and stakeholders in cities around the world. 57. Engaging non-traditional and influential partners, including the private sector, in the struggle to end gender-based violence and advance women’s empowerment is key. In that regard, and in order to offer practical guidance to businesses on how to empower women in the workplace, marketplace and community, UNIFEM developed the Women’s Empowerment Principles through a partnership with the United Nations Global Compact. The Principles are designed to support companies in reviewing existing policies and practices — or establishing new ones — to realize women’s empowerment. With the subtitle “Equality means business”, the Principles emphasize the business case for corporate action to promote gender equality and women’s empowerment and are informed by real-life business practices, the interests of Governments and civil society. The Principles acknowledge the importance of addressing violence in women’s lives through, inter alia, workplace protection from sexual harassment and exploitation and access to services related to domestic violence. 58. Working with religious leaders is also strategic if social norms that accept gender-based violence and discrimination are to be transformed. In the Sudan, UNIFEM is partnering with a local non-governmental organization to mentor Islamic and traditional leaders to become advocates and champions of women’s human rights protections within the legal framework in Darfur, and to facilitate radio discussions on women’s rights under Islam. Similarly, collaboration with faithbased organizations, from global to local levels, permeates various UNIFEMsupported efforts. 59. UNIFEM membership since 2009 in the Clinton Global Initiative network continued, including as a partner announced at two related launches during the annual event in September 2010 (Together for Girls (see para. 62 below); and the “going global” of the cutting-edge Ring the Bell Campaign led by the 10-67259 17