A/HRC/16/34 E/CN.6/2011/9 whole garnered the support of 128 members of Parliament for an intrafamily violence bill prior to national legislative debates. A cross-regional initiative of Instituto Promundo in Brazil, Chile, India and Rwanda has sensitized 7,000 men and boys to the causes and consequences of violence against women, prompting them to change violent behaviour in their daily lives. The results are groundbreaking; participants in Brazil and Rwanda credit the trainings with leading to their personal decisions to stop committing violence against their partners, while trained participants in India meet regularly to hold each other accountable to individual action plans. Promundo’s programme in Brazil was honoured as a regional prize winner in the 2010 Nike/Changemakers “Changing lives through football” global competition for sponsoring a four-month championship football tournament that engaged men and boys in a campaign to end violence against women and girls (see http://www.changemakers.com/football). 12. Grantees in Ethiopia, the Gambia, Guinea, Mali and Senegal are achieving impressive results by enlisting community, religious and traditional leaders as agents of change in preventing and condemning violence against women. Action Aid’s training programme for traditional and religious leaders across five states in Ethiopia has prompted 16 leaders who previously supported harmful traditional practices such as early and forced marriage or female genital mutilation to ban them in their communities. Grantees in the Middle East also have found that involving religious leaders in violence prevention and response efforts catalyses the shifting of attitudes and behaviours among religious community members. The International Rescue Committee and its local partners in Jordan are successfully leveraging the cooperation of the Ministry of Islamic Affairs to engage local Imams in promoting understanding of violence against women in religious communities and helping survivors to access services. 13. United Nations Trust Fund grantees in South Asia and Central America combine popular education strategies with new media and communication tools to raise awareness of violence against women and engage new partners in prevention efforts. In 2010, Equal Access Nepal won the Special Award at the One World Media Awards for outstanding media coverage from the developing world (see http://oneworldmedia.org.uk/awards/shortlist-winners/special_award/). The Equal Access weekly radio show, Samajhdari (“Mutual understanding”) was honoured for educating 1 million listeners about the interconnection of violence against women and HIV and AIDS. Some 60 groups met weekly to listen to the show and discuss themes raised by the episode’s guest, a real person living with HIV. The group’s facilitators, all trained in legal issues addressing violence against women and HIV and AIDS, built bridges to service providers and helped to double the number of women seeking assistance and treatment. In Nicaragua, Puntos de Encuentro uses mass communication outlets combined with public outreach and community mobilization strategies to affect social norms and attitudes at the root of violence against women. Capitalizing on the success of its award-winning and internationally recognized television series Sexto Sentido, also funded by the United Nations Trust Fund, Puntos de Encuentro is currently producing a new “social soap” series to examine the commercial sexual exploitation of adolescents. The show will be broadcast in Nicaragua, as well as other parts of Central America and the Dominican Republic in July 2011. 10-67259 5