A/HRC/19/64 gender dimensions. The aim is to ensure to all children an adequate standard of living, social protection, the highest attainable standard of health, education, protection from maltreatment, abuse and exploitation, as well as the right to be heard and to be involved in decision making. Strategy for 2009-2011 II. The strategic objectives: Mainstreaming and co-ordination The programme should continue to promote the mainstreaming of children‘s rights in all Council of Europe policy areas and to co-ordinate all its activities. As a matter of priority, the child rights perspective should be integrated into the following policy areas: • democracy: promotion of children‘s participation and development of tools to involve children in good governance, including through training and capacity building of adults and young people; • media: promotion of measures to disseminate information on the rights of the child to children and the media; promotion of the necessary educational, legal and technical measures to prevent children‘s exposure to violence and harmful content in the media and to empower children in the information society and enable them to protect themselves against the potential dangers of certain information and communication technologies; • family policies: promotion of family policies in the best interests of the child, including parents‘ opportunities to reconcile family and work, and follow up to the recommendation on policies to support positive parenting; • health: promote the exchange of experiences with regard to initiatives in health and medical care to increase the involvement of children and possibilities for them to express their opinion, their access to information, good care and to care adapted to their rights and needs. To facilitate mainstreaming and co-ordination, the Council of Europe should: • establish an online clearing house on children‘s rights at the Council of Europe level, with the aim of ensuring that all those working with children have easy access to information concerning standards, decisions of monitoring bodies, policies, materials and measures originated within the Organisation; • reinforce the link with both governments and non-governmental networks; • consider organising a high-level conference in 2011, to review progress and decide future orientations for the programme. Promotion of children’s access to justice In the area of the administration of justice, as in all other areas, the general principles of the Convention on the Rights of the Child provide a decisive, normative and ethical approach to deal with children and ensure the protection of their rights: • non-discrimination is instrumental to avoid the marginalisation, stigmatisation, traumatisation or punishment of any child for reasons such as birth, gender, economic status, race or disability; 68