A/HRC/19/30 E/CN.6/2012/13 violence against women and girls. The Americas and Caribbean Regional Office of the United Nations Children’s Fund (UNICEF), in Panama, also adopted components of the Institute for Gender and Development Studies social marketing campaign and intervention model relating to child sexual abuse, incest and HIV, incorporating them into its programmes. Similarly, investigative research on violence against women and HIV/AIDS conducted on the border between Haiti and the Dominican Republic by Fund grantee Colectiva Mujer y Salud is being targeted for replication by a multinational company on the border between the United States of America and Mexico. In addition, a specialized training manual developed by Oxfam Great Britain and KAFA on how to engage men and boys in prevention is being used by 60 non-governmental organizations across the region. 10. Increasingly, the activities and programme models of Fund grantees are being recognized globally as a best practice in addressing violence against women and girls. In July 2011, the social media efforts of the international human rights organization Breakthrough in the “Bell Bajao” (“Ring the Bell”) multimedia campaign were acknowledged by the India office of the Tactical Technology Collective as worthy of a case study on effective advocacy. This acknowledgement was based on the comprehensive and innovative ways in which the grantee used media and grass-roots community mobilization to reduce violence and stigma against women living with HIV/AIDS. In addition, the Child Helpline of Maldives, set up by the Ministry of Gender and Family, a Fund grantee, was identified by Child Helpline International as a best practice for its model of partnership between telecommunications companies and non-governmental organizations and its active engagement with children in setting up the helpline. Primary prevention 11. Recognizing that the short- and long-term effects of violence against women are devastating to societies and that violence should never occur in the first place, the Fund supports sustained long-term initiatives that target the root causes of violence. Many Fund grantees focus their efforts and resources on preventing the “ripple effects” of violence that compromise the social development of children, families, communities and societies as a whole. These interventions are engaging not only men and boys in prevention, but also entire villages, districts and communities in efforts to prevent violence before it occurs. 12. With support from the Fund, Youth Star Cambodia is implementing a pilot project that engages youth in gender-based violence prevention by encouraging university graduates to volunteer their services in 20 rural districts across the country in order to raise awareness about the equal rights of women and men and to formulate local action plans to combat domestic and other forms of gender-based violence. Equality Now and its local implementing partners in Zambia are establishing boys’ networks in five schools, with approximately 100 members each, to challenge stereotypes that condone sexual violence against girls. These boys’ networks are actively engaging with media to talk about their efforts, developing more than a dozen radio programmes on ending sexual violence against girls. In Trinidad and Tobago, the Institute for Gender and Development Studies is addressing the persistent divide in responses to sexual violence, child abuse and HIV/AIDS and gathering critical data on HIV infections among girl survivors of sexual violence. Youth-friendly workshops engaging more than 400 primary- and secondary-school children throughout Trinidad and Tobago have provided children 4 11-63260