A/HRC/10/43 E/CN.6/2009/10 (b) To ensure the effectiveness of its mass communication campaigns, Breakthrough, in India, is working in the States of Karnataka, Maharashtra and Uttar Pradesh, where there is a high prevalence of HIV and AIDS, to survey public knowledge about the pandemic and its connections to violence against women. For example, it found that only 3.3 per cent of respondents knew about the Protection of Women From Domestic Violence Act, and that a man’s unwillingness to use a condom was among the reasons least acceptable to men for women to refuse sex. The grantee recruited leading advertising agency Ogilvy and Mather to produce, pro bono, the Ring the Bell multimedia campaign, which urges men to take a stand against domestic violence. The campaign was launched during the XVII International AIDS Conference, in August 2008, and it is expected to reach over 50 million people in the three States. The central Ministry of Women and Child Development has picked up campaign materials for its national campaigns to end violence against women, and is disseminating them in the media in 23 languages; (c) Many United Nations Trust Fund-supported initiatives focus their activities on the rights and needs of especially excluded groups, effectively building bridges to greater resources, opportunities and awareness. An initiative in Nepal to uphold the rights of migrant women workers facing the risk of violence and HIV infection established a partnership with the Skills for Employment Project, funded by the Government and the Asian Development Bank. SAMANATA Institute for Social and Gender Equality, drawing on its extensive experience with migrant women, held train-the-trainer sessions on links between violence against women and HIV and AIDS for staff of the Skills for Employment Project. They subsequently designed a module for their own curriculum, which offers technical and vocational training to 80,000 men and women. The United Nations Trust Fund grantee also conducted orientation trainings for 1,500 migrant workers in five cities in the first half of 2008 and has supported the formation of a national network for safe migration to continue work in that area. In Peru, the Minga Perú Association backs a group with extensive experience in intercultural communication in reaching poor, indigenous, rural communities, which are not only vulnerable to violence against women and HIV but also the most neglected by previous outreach efforts. Training for students and teachers in 24 rural schools in the department of Loreto has been coupled with new programming on a popular radio show. It invites community participation through letters that are read on the air or used to guide programme topics; nearly 5,000 letters arrived over the course of the project. The show now reaches 89 per cent of rural students in Loreto, helping to reduce wide information gaps. Students report that they are more aware of the quality of their relationships, the need to use condoms and the right to live free from violence. Deepening involvement 12. Eliminating violence against women and girls rests on mobilizing broad-based partnerships and multi-stakeholder alliances and garnering the commitment of an ever-growing range of actors. As reported in paragraphs 10 and 11, above, grantees play central roles in mobilizing local and national stakeholders around the issue of ending violence against women and girls. 13. States Members of the United Nations are essential United Nations Trust Fund partners through their role as key stakeholders, providing high-level policy direction and support at the national and international levels. Representatives of Member States also participate in public information initiatives to raise awareness on the 6 08-66140