A/HRC/30/50 (b) Disseminate information on sporting fixtures and locations to people in all geographical areas; (c) Help increase media coverage for less visible fields of sport, for example. Womenʼs sport, sport for all and disability sport; (d) Foster more transparency in sport and recreational physical activities; (e) Contribute to raising the motivation of athletes, coaches and all persons involved in sport by focusing on the importance of participation as opposed to a “winning is all that matters” mentality; (f) Mobilize the efforts of all stakeholders to counter racist and politicized comments and slander, which are widespread during sporting competitions and also at the Olympic Games, and which discredit the values of sport, including integrity, teamwork, excellence, respect, tolerance, fair play and friendship. E. Education 92. The Advisory Committee encourages States and national and international organizations, including sporting organizations, to: (a) Make values education part of the preparation of athletes, coaches and other officials and ensure that values such as the importance of participation over winning, respect for opponents, punctuality and solidarity are cross-cutting in educational programmes and curricula; (b) Use curriculum planning for education programmes to support the right to play sport in the promotion of the spirit of friendship, mutual respect, solidarity and fair play; (c) Advance quality physical education in sporting curricula, as a way to significantly contribute to the diffusion of human rights and the values of sport, including the Olympic values and ideal, among young people and children; (d) Promote the establishment and development of national and international systems of human rights and Olympic education by means of best practice models. 22