A/HRC/30/50 the Olympic Movement, arguing that, if future Olympic Games and the Olympic Movement in general were to claim an authentic legacy, this must be demonstrated by accessible housing, tenants’ rights, freedom of assembly, a free media, unrestricted public use of public spaces and the protection of children and young people from Olympic propaganda.12 36. The Guiding Principles on Business and Human Rights can contribute to the promotion of human rights during the management of sporting events but they cannot ensure that there will be no negative human rights impact. However, if implemented from the outset of the life cycle of mega sporting events, the Guiding Principles can reaffirm Statesʼ duties to protect individuals from rights abuses involving non-State actors. The Guiding Principles also offer a process to mitigate and effectively manage business-related human rights risks. Strong not-for-profit partnerships and sponsorships could gather funds to support sporting activities in schools and universities. As highlighted above, a framework for sporting and human rights, drawing from the business and human rights framework and governing the activities of all key actors in the organization of sporting events, from the bidding stage to the actual event, may be necessary in order to better reflect the specificity of sport and to limit the negative impact of such events on human rights. G. Incorporating sport to conflict-prevention activities and peacebuilding 37. Sport has the potential to contribute to overcoming humanitarian crises and conflicts and to achieving the Millennium Development Goals. One of the greatest challenges for a country in internal conflict is to engage in dialogue or sign a peace agreement with parties to the conflict. Because sport promotes rapprochement, it can help to reduce the levels of violence. Sport does not need a language. It transcends nationalities, religions and ideas. Sport should be conceived as a tool to foster dialogue, respect and collaboration. It has often been the only way to establish dialogue between divided communities. Recreational programmes, sport and games have heled to bring about a tacit truce in some regions where there is armed conflict. For instance, in Colombia, several programmes have been launched to assist victims, including children and young people involved in the conflict. Coexistence and peace programmes complete this work by means of recreational training and sport training in order to strengthen relations of coexistence among children and youth and to prevent and mitigate the effects of violence. 38. Sport can promote peace through the competition of athletes from countries in conflict. The fact that citizens of countries at war or in conflict can meet in an environment of peace and tranquillity is very positive and helps break taboos, which have been the source of many conflicts. Sport plays a relevant role in peace processes. The media also can play an essential role towards achieving the common goal of peace. In Guatemala, for instance, sport is used as a tool for social change. Specific programmes bring together people in high-risk areas or conflict zones for the purpose of performing diverse sporting activities without violent confrontation, thus contributing to acceptance and tolerance and promoting social cohesion. 39. In post-conflict societies, the use of sport and human rights and the values of the Olympic Charter can offer an alternative life model and an outlet for the energy of youth, life training through rules, respect for one’s opponent and tolerance of difference. In nonpost-conflict societies, the first step is to tolerate the specific characteristics of others, 12 10 See Helen Jefferson Lenskyj, Olympic industry resistance: challenging Olympic power and propaganda (State University of New York, Albany, 2008), pp. 149-152.