A/HRC/30/50 (y) Organize special targeted competitions for traditional sport, designed to demonstrate ethnic traditions, practices and customs; (z) Develop projects that address life skills and teach values, stressing the importance of contributing to constructive behaviours and respect for human rights; (aa) Assist with social inclusion and the integration of marginalized groups; (bb) Help combat obesity, chronic diseases, HIV/AIDS and other diseases to instil healthy behaviours generally; (cc) Promote universality and the unity of people through a culture of peace and by building trust and bridges between groups in conflict; (dd) Make use of sporting programmes to create job opportunities and develop skills; (ee) Take into account the requirements for the socioeconomic development of communities in planning sporting events and recreational physical activities; (ff) Facilitate communication through special sporting programmes, in particular to strengthen relationships between different communities and ethnic groups. C. Combating discriminatory and other harmful or unfair practices in sport 90. The Advisory Committee calls on States and national authorities to: (a) Prevent discrimination on all grounds, including race, colour, sex, gender, sexual orientation, language, origin or religion; (b) Protect athletes’ and coaches’ rights by means of a universal written code of conduct in which their rights are clearly set out, to prevent any exploitation; (c) Draw up a human rights code of conduct for all sporting organizations, including fans’ associations, as a preventive measure with regard to human rights violations; (d) Work for fair and equal distribution of sport sponsorships by gender; (e) Counter the use of outdated coaching methods; (f) Seek the prohibition of the trading of athletes whereby they are treated as commodities; (g) Increase the implementation of anti-corruption regulations in all aspects related to sporting events; (h) Overcome the lack of equal access to sport and recreational physical activity facilities and training times for all. D. Media 91. The Advisory Committee urges States to: (a) Take the necessary steps to guarantee the freedom of media and freedom of expression in general; 21