A/HRC/12/23 page 20 103. While many initiatives have been undertaken to educate children and alert them to the risks associated with use of communication technologies, children continue to play a relatively modest role in the development and implementation of strategies to prevent and combat child pornography on the Internet. 5. An increasingly mobilized private sector 104. A number of ISPs, mobile telephone operators and bank card companies have adopted codes of conduct in an attempt at self-regulation. Enterprises that have done so have committed themselves to steps to combat child pornography, install filters on certain sites, classify sites according to their content, report sites with illegal content to the police and provide it with information on those sites. 105. All five mobile telephone operators that are members of the Mobile Broadband Group in the United Kingdom are members of the Internet Watch Foundation, which works in cooperation with the Internet industry in the United Kingdom, the police and various ministries, including the Home Office and the Department of Trade and Industry, with a view to contributing to initiatives and programmes developed to combat child abuse on the Internet. 106. In Brazil a memorandum of understanding has been signed between the SaferNet Brazil Hotline and Google Brazil for the purpose of reporting child pornography on websites and social networks (including Orkut, a social networking site that is very popular in Brazil and Southern Asia). 107. In Luxembourg, on 10 February 2009, Safer Internet Day, social networking sites active in Europe, including MySpace, Bebo, Facebook, Google and Piczo signed a memorandum of understanding on online safety.13 The European Commission is responsible for monitoring implementation of that agreement. 108. The European Financial Coalition (EFC) to fight child abuse images distribution on the Internet includes financial institutions, credit card companies, third-party payers and ISPs which have made a commitment to combating child pornography on the Internet. Its objective is to erode the profitability of child pornography by tracking the origin of funds and closing the accounts used by illegal enterprises. The Coalition cooperates with the authorities, the information technology industry and children’s rights agencies and intends to expand the scope of its operations to the international level in order to provide a comprehensive response to the problem. To that end, the Coalition cooperates with ECPAT International and has expanded its operations to the Asia-Pacific region. 109. Google has developed a programme to assist NCMEC in identifying child abuse images and is helping NCMEC analyse these images. The programme uses a shape recognition system that helps analysts sort and identify files containing child sexual abuse material. 13 http://ec.europa.eu/information_society/activities/social_networking/eu_action/ selfreg/index_en.htm.