A/HRC/27/58 politicization of sports and the claim that some western values are universal.93 Numerous incidents indicate the level of challenge faced in promoting human rights through sport and the Olympic ideal (the sporting boycott of South Africa during the Apartheid era, certain attitudes towards the track and field athlete Jesse Owens at the Berlin Olympics in 1936, the Munich massacre in 1972, in which members of the Israeli Olympic team were taken hostage and killed by the Palestinian Black September group). Strategies should be developed to translate the symbolic role of sport in the promotion of human rights. There are also challenges to be faced with regard to the fight against corruption discrimination at all levels, unfair rules and regulations, and the promotion of values, in view of the hierarchy given to Western countries.94 It is natural that some observers highlight a lack of awareness and a low level of social education; political or financial instability, extreme national defence strategies that may be a cause of discrimination; customs and traditions that can impede the involvement or simply disturb the emotions of women, or people of a certain age group, race and background.95 77. Sport is also at risk from the trafficking of children in underdeveloped countries; young people who leave school early; doping; identity fraud in selections in the case of some young people who have already passed the age of eligibility; insufficient policies to promote the participation of women in sport, who still face difficulties in accessing competitions; and a lack of infrastructure in developing countries.96 78. The media have exerted a considerable influence on society. In the area of equal rights for women, the media have tended to emphasize the participation of men in sports, thereby ignoring the right of women to sport and recreational physical activity. In addition, the promulgation and promotion of sports and physical activities with a gender-equity approach amounts to little if the different needs of men and women are not actually addressed. It is of great importance that sport in any country is “democratic” to make it accessible to everyone. It is here that the contribution of the media can be most helpful, in its broadcasting of sport-related programmes and events, aimed at a broad and diverse population , constituting of people who are all rights-holders.97 79. Among the main challenges faced by sport are a lack of the funds required for the promotion of sport activities, especially for vulnerable groups and disabled children,98 the difficulties associated with building sports infrastructure, especially for the expensive activities that cannot be practised by all, and, clearly, doping.99 Generally, the provision of sport facilities remains an acute problem, although several inter-institutional alliances have been set up to allow access for a wider range of the population to the facilities of the educational centres. The budget allocation is also challenging, and it has forced prioritization in those areas where violent episodes are more frequent (“red zones”).100 80. The following problems related to discriminatory practices in sport are to be understood in an international context: (a) The difference in the distribution of sports sponsorship by gender: it is estimated that with regard to participants at the Olympics, only 0.5 per cent of all commercial sponsorships are focused on female athletes; 93 94 95 96 97 98 99 100 18 Response of Ignasi Grau. Response of the Religious Freedom Youth Network (RFYN), India. Response of Qatar. Response of Côte d’Ivoire. Response of Chili. Response of Cyprus. Response of Mauritania. Response of Guatemala.