A/HRC/27/58 Internationale de Football Association (FIFA) World Cup in Brazil. More importantly, the campaign also addresses the demand side. Both the European Union and the Government of Brazil have engaged in the campaign, thus acknowledging the serious challenges that major sports events represent in relation to the sexual exploitation of children.85 73. In addition, countries that have recently hosted major sports events, such as Brazil, Poland and South Africa, have deployed efforts to minimize the risks faced by children of falling victim to sexual exploitation. Those efforts include: the adoption of specific legislation, the monitoring of tourist and sports zones, the launching of awareness-raising campaigns, the creation of nationwide hotline services and the development of smartphone applications, regional cooperation, and the implementation of training programmes for law enforcement agencies.86 L. Challenges – exploring the complexities of using sport to promote human rights, preventing human rights abuses and detrimental practices related to sport 74. Like any social activity, sport may also have potentially negative side effects.87 The challenges to be faced are common for the whole world with a bit differences according to the culture. The main challenge is to raise the awareness of all sports actors as to the fact that they are a vector through which sports values can be promoted.88 The main question is how we can create a culture where people can endorse the Olympic ideals and make their way of life. A culture of this type, a culture of peace, can be achieved only through education.89 75. Cultural, political or military conflict and low economic development are significant challenges. In many countries, owing to the low level of economic development or a sudden increase in sports activities, not everybody has access to well-equipped sport facilities, and the which therefore affects the number of persons being able to actually practice sport. Hence, this number has yet to be improved. Furthermore, due to imbalanced development structures and imperfect rules and regulations, the gap in wealths as well as social conflicts have become constraints for people’s participation in sports.90 Otherwise, different perspectives and understanding of people may cause disagreements, and it is difficult to reach out to all segments of the country.91 A special focus should be placed on religious and cultural issues, with some countries preventing the practice of certain sports; gender issues, with women having limited or no opportunity to participate; and economic issues, with some countries not making quality sports accessible to large sectors of the population.92 76. All the challenges faced in promoting respect for human rights clearly indicate a crisis in the value system. Amongst them, central challenges have been identified in the 85 86 87 88 89 90 91 92 Response of Ms. Maalla M’jid, Special Rapporteur on the sale of children, child prostitution and child pornography. Response of Ms. Maalla M’jid, Special Rapporteur on the sale of children, child prostitution and child pornography. A/HRC/20/11. Response of France. Response of Greece. Response of China. Response of Bahrain. Response of Anderson da Silva Souza, Professor de Educação Física, Governo do Estado do Rio de Janeiro/Brasil. 17