A/HRC/45/47 of the programme of activities must accelerate and keep up with the demands for justice, recognition and development that are currently being made around the world. 69. The following recommendations are addressed to States, United Nations entities, civil society and other stakeholders with a view to strengthening and accelerating implementation of the programme of activities for people of African descent in every region. A. Increase State engagement and step up action 70. States should step up action at every level to implement the programme of actives for people of African descent nationally. They should develop specific national action plans and policies and establish or reform institutions to improve the lives people of African descent and include them in decision-making and in public organizations. 71. Launching the Decade is a symbolic and essential act for implementing the programme of activities. States should recognize and launch the Decade as soon as possible. 72. States should enhance their efforts to collect disaggregated data and information about the situation of people of African descent, which will contribute greatly to the formulation of targeted policies, programmes and initiatives. 73. States should increase cooperation with a view to making progress with regard to the establishment of operational modalities for the Permanent Forum on People of African Descent and the drafting of a declaration on people of African descent. Furthermore, they should use the occasion of the twentieth anniversary of the World Conference against Racism, Racial Discrimination, Xenophobia and Related Intolerance, to be marked in 2021, to renew their political commitment to the Durban Declaration and Programme of Action and, in that context, revitalize their efforts to implement the programme of activities. B. Communicate better and digitally about the Decade 74. In a recent resolution, the General Assembly requested OHCHR and the Department of Global Communications to continue awareness-raising efforts and public information campaigns in support of the Decade through the use of social networks and digital media, including the wide distribution of user-friendly, concise and accessible versions of material.58 Increased efforts will also be needed to establish an awareness-raising campaign on the Decade, as specifically requested in the programme of activities, 59 to inform the general public of the history, contributions, including to global development, challenges, contemporary experiences and situation of human rights of people of African descent. 75. Going forward, the Decade must acquire a significant digital profile and reach. An increased digital presence will help raise awareness about the Decade and the many important themes and activities that should be implemented and that are already taking place around the world in various sectors. 76. The full potential of digital technology to assist in informing, raising awareness, building capacity, fostering commitment and encouraging action on the three pillars of the Decade – recognition, justice and development – has yet to be exploited. This potential can be achieved by supporting the creativity, ideas and networks of young people. 77. OHCHR and the Department of Global Communications will work on a revamped global communications strategy on the Decade, and the Decade must go digital. 58 59 14 Resolution 74/137, para. 16. General Assembly resolution 69/16, annex, para. 29 (c).