A/HRC/7/69 page 37 37. Ombudsman institutions should keep the specific goals of the media in mind - particularly the need to appeal to as wide an audience as possible - when relying upon it as a source of information. 38. Ombudsman institutions should make appropriate use of the media to give additional weight to its arguments when addressing public authorities, whilst at the same time ensuring that its independence is retained. 39. Ombudsman institutions and the media are natural partners that should complement each other and be well informed about each other’s functioning. Ombudsman institutions should also make optimal use of the media to raise awareness among the general public about its mandate and daily work.