A/HRC/22/31 97. States should ensure universal coverage of quality primary health services, including in the area of sexual and reproductive health. 98. In order to ensure equality and non-discrimination, States should identify and address factors that create vulnerabilities for children or that disadvantage certain groups of children. Positive action or temporary special measures should be taken to ensure equality for particular groups of children, such as priority in the delivery of health services or the allocation of resources to previously neglected areas of child health or to groups of underserved children. 99. States are encouraged to prioritize issues that have received little attention to date, such as adolescent mortality in low- and middle-income countries, and issues concerning mental health and adolescent suicide. They should ensure adequate attention to the underlying determinants of child health, including, inter alia, access to minimum safe and nutritionally adequate food, basic shelter, housing, sanitation, safe and potable water and a healthy and safe environment. 100. States should support parents and caregivers to enable them to fulfil their responsibilities in the right to health and other related rights, including with financial support, where required. 101. Child-sensitive counselling, complaint and reporting mechanisms should be established, strengthened and implemented so that children have access to effective remedies for violations of their right to health or other related rights. 102. States should promote health education in formal and informal settings, including comprehensive sexuality education, and ensure that health promotion, including healthy eating and physical activity, is included in school curricula. 103. States should develop comprehensive and coordinated systems for the collection of data on children’s health, disaggregated on the basis of the life course of the child, with due attention paid to gender and vulnerable groups. They should also be focused on health problems, including new and neglected causes of mortality and morbidity and violence, and capture the key determinants of child health. 104. States should allocate a sufficient proportion of public health expenditure to children and create an accompanying mechanism that allows for systematic, independent evaluation of this expenditure. States are encouraged to implement rights-based budget monitoring and analysis, as well as child impact assessments on how investments, particularly in the health sector, may serve the best interests of the child. 105. International cooperation should support State-led health systems and national health plans. Donors should identify the major health problems affecting children in recipient countries, and address them in accordance with the priorities and principles established by article 24 of the Convention on the Rights of the Child. 106. In accordance with the Guiding Principles on Business and Human Rights, private sector enterprises providing services or financial support that affect child health have a responsibility to respect children’s rights, including their right to health, through their operations. Private sector enterprises are therefore required to avoid causing or contributing to any adverse impact on child health through their own activities. 107. In particular, food and beverage industries should limit the advertisement of food and drinks detrimental to children’s health and development and, where relevant, comply with the International Code of Marketing of Breast-milk Substitutes. Similarly, the tobacco and alcohol industries should refrain from the advertisement, 18