A/HRC/22/31 marketing and sale of their products to children. Tobacco industries should comply with the WHO Framework Convention on Tobacco Control. Private health insurance companies should ensure they do not discriminate against pregnant women, children or mothers. 108. Media organizations are encouraged to promote health and healthy life styles among children; provide free advertising space for health promotion; ensure the privacy and confidentiality of children; not produce communication programmes and material that are harmful to children; and not perpetuate health-related stigma. 109. Researchers, including private companies, undertaking health-related research involving children must respect the principles and articles of the Convention on the Rights of the Child and, where appropriate, the International Ethical Guidelines for Biomedical Research Involving Human Subjects.22 Research should be supported to ensure the availability of safe and appropriate paediatric drug formulations. 22 See www.cioms.ch/publications/layout_guide2002.pdf. 19